Beginning her career in marketing & graphic design, Haley quickly realized that modern sales & marketing relies on good processes and technology. In her 5 years in SMB marketing leadership roles, she implemented CRMs and robust marketing/sales tech stacks to drive business growth before stepping into a full-time Salesforce-focused role. She brings her marketing experience with her, designing and building solutions that work for real sales teams to deliver real results.

As Springbuk's solo Salesforce admin, Haley leads all design and development on the Salesforce platform, including the 20+ connected apps and integrations used throughout Springbuk's tech stack. She supports users across marketing, sales, client success, implementation, support and finance teams.